[DOWNLOAD] "Pricing Services and Revenue Management" by Jochen Wirtz " eBook PDF Kindle ePub Free
eBook details
- Title: Pricing Services and Revenue Management
- Author : Jochen Wirtz
- Release Date : January 25, 2017
- Genre: Marketing & Sales,Books,Business & Personal Finance,Economics,Management & Leadership,
- Pages : * pages
- Size : 4717 KB
Description
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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